Keeping Your Ideas Fresh

"Put your idea down in words. Great leaders place great importance on writing down their vision, their idea, their central driving purpose - and then sharing them with others. First articulations are difficult to create, but painfully necessary. Force yourself to pen a speech, a brochure, a film, or, if you must, a PowerPoint deck that helps you recount your team's vision. You'll immediately recognize your idea's vulnerability. Then rework its expression until it can fully withstand slings and arrows."